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Strategy Engine – 3.0 is
now available. Focused on understanding the critical success factors for your market, the benefits sought by customers and the relative strength of your competition, the solution helps business teams identify the causal factors behind their present position and identify ways to improve market share or return.
Built using
the latest smart-client technology and Microsoft’s
.NET framework our solutions integrate with Microsoft's SharePoint and Office applications and use a powerful and flexible MS-SQL database to store, manage
and share the information generated. This secure, easy-to-use
platform requires minimal training, is designed to run on commonly
available hardware and software and is easily adapted to your
organization’s current IT environment. Specialized skills
and training are not required to use, manage, and support the
software, reducing the cost of ownership and delivering a rapid
return on investment.
Strategy Engine - 3.0 includes the following strategic planning modules:
- Business Definition: Design of strategy begins by setting boundaries for strategic thinking. If your team is operating with unclear or outmoded assumptions, or a lack of consensus about how you define the business, you will create uncertainty and ambiguity. This can impact your ability to understand the market and competitors and cause difficulty in making strategic choices.
A clear business definition is critical in establishing the context in which you should conduct your strategic planning.
- Market & Inudstry Structure: Map the Industry structure, determine who the key players and influencers are and undertake a 5-Forces analysis of the market.
Identify and categorize the different types of customers–intermediary, influencers & end-users–in your market.
Integrates with Microsoft Excel to centralize your quantitative data and research on the market size, growth rates, product share etc.
- Key Success Factors: Develop and list the critical requirements for success in your market and compare your performance relative to key competitors. The module evolves the traditional SWOT analysis into a powerful and functional planning tool by allowing teams to set targets, actions and resources required to achieve meaningful differentiation in the market. By understanding the key success factors for your market(s), you create a means for ensuring that marketplace realities are properly taken into account.
- Voice of the Customer: Incorporate the needs and wants of customers into your product, brand and business planning.
By understanding the task(s) customers are undertaking when using your product or service you can list and then prioritize the key benefits customers' seek. Your hypothesis regarding benefits sought can be validated with customers and the module assists in determining the required validation and in developing survey(s) etc.
- Competitor Profiling: Develop and manage strategic profiles of your key competitors. Focused on the capabilities and intent of your competitors, not just their past financial performance and market share, these profiles provide a single repository for organizational knowledge regarding each competitor that contain a snapshot of their current capabilities and strategy and capture your conclusions regarding the likely impact on your business.
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